Magical to Sell is Human by Dan Pink
You know that I love Daniel Pink . He has written " Drive ", " A whole new mind " and " Johnny Bunko ". His latest book is " To Sell is Human ". I have not read it yet AND after exploring the net I can clearly say that I will read it very soon... The book is about the new ABC´s in sales : Attunement , seing the world from the perspective of the buyer Buoyancy , how do you remain in a positive state when you are dealing with rejections Clarity , how do you help people understand what you´re actually offering, and why the buyer doesn´t want to buy. “A fresh look at the art and science of sales using a mix of social science, survey research and stories.” —Forbes.com By searching the internet, I found the below summaries regarding this book. If you like to read, from tech.com I found a short summary of the book - if you don´t feel like you have time to read the full book just now, this is a perfect teaser. And, there are of course some